Thursday 25 August 2011

Welcome to Everytown - Julian Baggini

'A journey into the English mind' - says the cover, but to be honest I'm not convinced, unless the 'English mind' it means is the middle aged, male, liberal from the south.

Don't get me wrong, I did enjoy this book but I'm not sure that it would have been quite so interesting if I hadn't had a vague idea of the places mentioned, and if I hadn't known that he makes some really sweeping generalisations about the average person in the UK.

The premise of the book is that Baggini decides to go and live in the 'most typical postcode in the country' - this is the area that had the closest match of household types to the country as a whole, the place that has the most typical mix of wealthy pensioners, struggling families, aspiring singles etc......and it turns out to be S66 in South Yorkshire.  Maltby near Rotherham in fact.

Although his thoughts on what the 'average' person eats, drinks, does for leisure, where they shop or go on holiday, or what car they drive are interesting, I have to admit to hoping for a bit more of an insight into the people he met and their views and lives.  Instead the book seems to be about him, his prejudices and stereotypical assumptions about working class northern England.

Of course the 'average' English man (or woman) doesn't exist, and anyway it's necessary to realise that despite the fact that Baggini spent six months there he really was only seeing things from the outside.  He didn't appear to work for a living so I can only assume that those he got to know were aware of his 'project', and of course he saw everything through the lens of a middle aged man............

He also seemed to compare Rotherham unfavourably with other places - but not on a like for like basis.  Rotherham is a small ex-industrial town - not a city or university town - like Bristol (where I think he came from).

In comparison to a book a read a few years ago, also looking at the poorer inhabitants of South Yorkshire - Below the Breadline, this book seemed to lack something for me, perhaps it was that I found it difficult to identify with the author - or perhaps it was that I couldn't shake the feeling that quietly he was looking down on those he lived amongst for six months.

Bought on Green Metropolis
1st - 25th August 2011